Publikationen und Vorträge

@inproceedings{Lorenz14mkwi,

title = {Empirische Analyse der Potenziale von Social Networks zur Personalbeschaffung im Krankenhaus},

author = {Thomas Lux and Katharina Schufft and Anja Lorenz},

editor = {Dennis Kundisch and Leena Suhl and Lars Beckmann},

url = {http://mkwi2014.de/Content/Tagungsband_MKWI2014.pdf 

http://prezi.com/8pm0lwlyampo/empirische-analyse-der-potentiale-von-social-networks-zur-personalbeschaffung-im-krankenhaus/},

isbn = {978-3-00-045311-3},

year  = {2014},

date = {2014-02-26},

booktitle = {Tagungsband Multikonferenz Wirtschaftsinformatik 2014 (MKWI 2014)},

pages = {686–698},

publisher = {Universität Paderborn},

address = {Paderborn},

abstract = {Die deutsche Gesundheitsbranche wächst zwar enorm, wird aber durch zunehmenden Personalmangel vor große Herausforderungen gestellt. Der Beitrag analysiert daher, ob die Social Networks Facebook und XING für eine E-Recruitment-Strategie von Krankenhäusern geeignet sind. Hierfür erfolgt die Betrachtung der Besonderheiten im Personalmanagement und beim Einsatz von Social Networks in deutschen Krankenhäusern. Über eine Online-Umfrage mit anschließender empirischer Analyse der Social-Network-Auftritte von Krankenhäusern wurde evaluiert, ob sie Social Networks nutzen und ob sich der Einsatz positiv auf die Personalbeschaffung auswirkt. Dabei stellte sich u. a. heraus, dass die Akzeptanz des Einsatzes seitens der Krankenhäuser bislang gering, der Erfolg aber gerade für die Besetzung leitender Stellen im pflegerischen und ärztlichen Bereich signifikant ist.},

keywords = {eHealth, hospital management, human resource management, social media, social networking services, social recruitment},

pubstate = {published},

tppubtype = {inproceedings}

}

@inproceedings{lux2013ecis,

title = {Evaluating the Potential of Social Networking Services for Hospital Recruitment},

author = {Thomas Lux and Katharina Schufft and Anja Lorenz},

url = {http://aisel.aisnet.org/ecis2013_cr/67/ 

http://www.staff.science.uu.nl/~Vlaan107/ecis/files/ECIS2013-0470-paper.pdf},

year  = {2013},

date = {2013-06-05},

booktitle = {21st European Conference on Information Systems (ECIS) 2013},

address = {Utrecht},

abstract = {Currently, the German healthcare industry is a fast-growing sector. However, it has to face enormous challenges posed by the increasing lack of skilled employees. Particularly in the hospital sector, qualified staff is one of the most critical success factors. Therefore, it was analysed whether social networking services such as Facebook and the German business network XING provide suitable opportunities for hospitals’ e-recruitment strategies. First, the characteristics of human resource management in hospitals and its presence in social networking services as an application of Web 2.0 were analysed. Subsequently, actual recruiting activities and further potentials by using Facebook and XING were investigated by an online survey of German hospitals and an empirical study within these platforms. It was evaluated whether hospitals are using social networking services, and in a further study whether this use is promising. Major results included a low acceptance by the hospitals, but a significant success of using social networking services, especially for recruiting employees for senior positions in nursing and medical fields.},

keywords = {eHealth, hospital management, human resource management, social media, social networking services, social recruitment},

pubstate = {published},

tppubtype = {inproceedings}

}